How to Build Sales Funnel in WordPress

Recently updated on December 11th, 2022 at 10:28 am

A sales funnel is a direction a person takes in your internet site to grow to be a customer. Optimizing this direction can result in better conversions and extra income.

In today’s world sales funnel in WordPress is a most important marketing technique, especially for E-commerce businesses, so it’s essential to build sales funnel in WordPress. If you don’t build, you may miss out on potential customers.

However, achieving this in WordPress requires designing a few key pages and anticipating buyer behavior. This can be difficult if you are unfamiliar with this strategy.

This article shows you how to create a high-converting sales funnel using a real-world example. We’ll also show you how to track and optimize your existing sales funnel.

Meaning of Sales Funnel

A sales funnel is a model which visualizes each stage of a potential customer’s journey from learning about your brand to making a purchase.

Sometimes, a funnel also called marketing funnels or revenue funnels represents the idea that every sale starts with a large number of leads and ends with a small number of people actually making a purchase.

Much more For e-commerce businesses, a sales funnel includes specific pages that new users can visit on your website before making a purchase.

This means that if you run an online business, you already have a sales funnel on your website. Depending on how your website is set up, your sales funnel can have multiple stages leading users to purchase.

For example, a new visitor might go to a blog post, then view a product page, and then go through your checkout process.

Why are Sales Funnels So Effective?

There are several reasons why it is important to establish a sales funnel, including the following:

• The purpose of a sales funnel is to engage your business’s target audience and take members through a series of stages that can ultimately lead to them becoming customers.

• Sales funnels not only capture basic audiences and customer groups but also encourage satisfied customers to refer other prospects who may not have previously fallen into the original audience.

• Sales funnels narrow a company’s focus to a specific group of potential customers. Sales funnels also help companies to sort out unqualified leads by asking prospects to take a series of steps that ultimately lead to a purchase.

• A funnel tool such as Google Analytics allows you to visualize the flow of customers on your website and identify high-abandonment pages by showing how many visitors leave the funnel at each step.

What are The Steps Within a Sales Funnel?

The stages of the sales funnel are traditionally divided into three parts:

Create Awareness:

The first stage of the sales funnel is called ‘awareness’ because it is where people first become aware of your product or service. They may find out about you through your ads, social media, or word of mouth.

An example of the awareness stage is a prospect who is new to your company. You may have clicked on an ad, read a blog, found your website through a Google search

Interest:

This phase of the process includes a sale offer and further research on the various options and pricing offered by the company. When a customer refuses to buy something, they stop going down the funnel.

Taking Decision:

Information about your business and potential customers will take a closer look at your pricing and packaging options. At this stage, sales pages, webinars, and phone calls can help prospects make purchases.

Action:

All preceding levels of the sales funnel include the final step: action. At this point, the consumer decides whether or not to purchase the product.

With purchase opportunities dwindling, employers can use a variety of advertising strategies to ensure their products are remembered.

AIDA and Its Impact on Conversion

A conversion funnel is an advertising time period that facilitates groups to visually apprehend the adventure of the conversion path. It is likewise called Sales Funnel and AIDA Model.

In 1898, future Advertising Hall of Fame inductee Elias St. Elmo Lewis published a print magazine called The Inland Printer, one of America’s most influential magazines.

He anonymously wrote a column about three advertising principles he’s found useful throughout his career. 19th century.

Its Implication

The AIDA model is a framework for guiding viewers through their buyer journeys and inviting them to action. And when you apply that to your content marketing, you’re using a proven formula that helps you consistently engage, persuade, and convert your audience into customers. But it starts with knowing the customer journey.

What Do You Need to Build a Sales Funnel?

Building an effective sales funnel requires a well-thought-out strategy that includes analyzing your competitors, setting achievable goals, and tracking your funnel’s performance against your KPIs.

A Marketing Plan With Defined Goals:

The first need to create an effective sales funnel is to prepare a full-fledged marketing plan with proper goals.

Marketing Content to Support The Funnel:

The most important way to understand your Customer is to talk to them. The more data you collect about your audience, the more effective your sales funnel will be.

Based on your data, you’ll create content for every stage of your sales funnel and help prospects move down your pipeline. you’ll additionally take the assistance of content promoting tools to form content for all stages that may cause you to stand out.

WooCommerce:

The most popular e-commerce plugin for WordPress is a simple and easy-to-use solution. CartFlows is a WordPress sales funnel builder and optimizer plugin that lets you change that.

You can use this to create a complete sales funnel or optimize an existing sales funnel with additional steps. Offers a one-click upsell feature that allows users to add products to their cart during checkout.

A Sales Funnel Plugin:

You need a plugin, a page builder, and a dedicated sales funnel-building tool to add eCommerce functionality to your website. We recommend using the CartFlows WordPress plugin to start building your sales funnel.

A Landing Page:

Next, you need a product landing page. This is the type of content designed to convert visitors who land on her website during the “interest” stage of the sales funnel. I think he found one in the marketing campaign and is looking for more information.

Analytics and Tracking Tools:

Now that you’ve created and optimized your sales funnel in WordPress, it’s time to track its performance. Most importantly, you need to understand how users interact with your sales funnel and when they leave your site before making a purchase.

Monster Insights makes it super easy to monitor and track your sales funnel. This is the best Google Analytics plugin for WordPress to see where your users are coming from and what they are doing while visiting your website.

Once installed, you can use MonsterInsights to track conversions on your WordPress site. For step-by-step instructions, check out our guide to WordPress conversion tracking.

How can CartFlows Help You Build High Conversion Sales Funnels?

How to Build a Sales Funnel in WordPress Using CartFlows?

Testing Your Sales Funnel

A funnel test is a test method that compares not just two pages, but multiple linked pages, all part of the sales funnel.

A funnel test, or multi-page test, works similarly to an A/B test, but instead of just changing a few elements of the control page, it creates variations on all the original pages of the sales funnel.

Conclusion

Sales funnels can be a great way to increase conversions. Whether you sell physical products or not, this is a must-have strategy for any online business. Luckily, you can easily set one up with CartFlows.